SEO is about working with organic search results and plays a huge role in promoting your business.


Big book of digital marketing PDF International business: competing in the global marketplace
Many people still don't know what SEO is and how it can help a business

In general terms, it's about understanding what people are looking for on the Internet, what words they use and what types of content they like. Once you understand what people are looking for, you can create a sales funnel for users to go through and make a purchase. This is explained perfectly in the Big book of digital marketing PDF ebook.

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Why is SEO important?

Customers can be directed to the funnel in a variety of ways, including contextual advertising, social media, blogger ads, and other sources. However, organic results make up the majority of the SERPs. They get the most clicks on SERPs, even more than PPC ads that sit above organic search results.

SEO provides businesses with the audience reach they need to attract customers. As long as you're targeting topics that have consistent interest from your target audience, SEO is the most consistent way to get traffic.

Google and Yandex take a wide range of factors into account when determining a site's search engine rankings. Remember that the goal of search engines is to try and find content that best matches a user's query. If your website manages to make relevant inquiries related to your business, that's a huge win.

71.33% of Google searches resulted in organic clicks on the first page of SERPs. The second and third pages only get 5.59%. These statistics once again highlight the importance of incorporating SEO optimization into a business's marketing strategy.

Having a website that doesn't receive any traffic is pointless. SEO has many benefits that will help your website grow.

Black-hat and white-hat SEO

If something sounds too good to be true, then it probably is. If you want to get quick results in SEO promotion, you will probably resort to using methods that are classified as "black hat SEO".

Black SEO includes techniques that violate search engine recommendations. The use of such techniques can ultimately lead to penalties in the search engines, which means lower rankings and traffic.

Google has great guidelines for improving websites. These guides contain specific rules that must be followed. If a site violates one or more of these rules, Google may impose sanctions on them. After fixing the problems, you can submit the site for re-check.

White SEO is the exact opposite of black, as shown in all the best SEO ebooks. It includes the use of optimization strategies that are in line with the recommendations of Google and Yandex. The only way to get long-term results without the risk of sanctions is to use white promotion methods.