SEO strategy is a part of a marketing campaign, which consists of a certain sequence of actions aimed at achieving the set goals for a certain period of time

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Large sites require specialists to work with large amounts of data that cannot be kept in mind

Today, the questions “what is an SEO strategy?”, “Why is it needed?”, “What types of strategies are there?”, “How to develop a strategy?” even specialists with many years of experience find it difficult to answer.

Let's deal with these questions in order.

What is an SEO strategy for website optimization?

To answer this question, you first need to understand what is SEO?

Search engine optimization (SEO) is a type of marketing aimed at getting a target audience of users from search engines on the Internet without paying per click.

It follows from this that an SEO strategy is a part of a marketing campaign, which consists of a certain sequence of actions aimed at achieving the set goals for a certain period of time (for example: growth of targeted traffic by 20% per month).

First of all, you need to find out in which cases an SEO strategy is necessary and in which cases you can do without it.

When do you need an SEO strategy?

  • The client sets the task - to "conquer" the market. The client has global plans to move competitors and take over a large percentage of the market;
  • The niche in which the client operates is very competitive. Accordingly, you need to understand how you can reach the TOPs of search results;
  • The site contains over 30,000 pages.
Large sites require specialists to work with large amounts of data that cannot be kept in mind, and site work can be implemented by teams of SEO-optimizers.