What To Do Next After Keyword Research?

Fast traffic

Reaching the TOP of search results for low-frequency and low-competitive search queries in order to get fast traffic and first conversions from this traffic.

We analyze competitors, look for search queries for which competitors rank poorly and prepare landing pages. We are working to actively increase the number of landing pages for low-frequency requests. Backlinks are placed on sites of average quality donors. The main thing is quick placement and quick indexing of the donor's website. We implement as many automations as possible (generation of page meta tags, generation of image meta tags, content generation). Speed, in this case, is more important than quality.

Holding SEO rankings

Website promotion for MF and HF requests with low and medium competition to get better traffic to the site and more targeted leads.

Much attention is paid to the quality of pages and content, text and meta tags are rewritten. The relevance of the pages themselves for search queries increases. A lot of time is spent on increasing the conversion rate of the site. Work is underway to get more trustworthy backlinks. In this strategy, quality is paramount.

Leader strategy

Total domination over competitors, the site's exit to the TOP 3-TOP 5 positions according to a very wide semantic core of search queries. Oftentimes, the struggle is between market leaders. Whole armies of specialists can be involved in projects.

The work on links for the "leader" strategy fades into the background. Thanks to the popularity of the site, links grow on their own. SEO-optimizers on such projects often go deeper into internal optimization. Text content is written of the highest quality, has 100% expertise and usefulness. Various methods of presenting information are used - video, infographics, multimedia elements.